Startup Marketing

Launch Your Brand with Confidence: Our Proven Startup Marketing Framework

At ICB we help ambitious startups build global-ready brands from day one. Our international marketing framework draws on over 10 years of experience guiding companies across borders and industries. Whether you are launching a tech solution or a sustainable product, this roadmap sets you up for success.

Brand Strategy – Build from Purpose, Not Guesswork
Your brand is more than just a logo; it is your promise to the world. We work closely with you to define your mission, core values and unique strengths to ensure your brand stands out right from the start. Developing a clear brand strategy means every decision you make supports your long-term growth and international impact.

Target Market Research – Know Your Audience Before You Spend a Cent
Launching without knowing your audience is a risk no startup should take. We provide data-driven insights into customer behaviours and preferences across global markets, helping you build detailed customer personas and understand cultural buying habits. This deep understanding saves you money and maximizes your product’s appeal worldwide.

Brand Identity – Design a Brand People Remember
Your visual and verbal identity needs to instantly tell your story and connect emotionally with your audience. We craft memorable brands that resonate and scale internationally, including naming, logo design and creating a consistent voice and visual system. A strong brand identity builds trust and recognition in every market you enter.

Legal & Digital Foundations – Protect Your Brand & Make It Discoverable
Before you go live, it is essential to protect your brand and secure your digital presence. We assist with trademark registrations, domain securing and locking down social media handles to ensure your brand is safe and easy to find online. Taking these steps early avoids costly legal issues and confusion later on.

Go-to-Market Strategy – Enter the Market Like a Pro
A smart, lean go-to-market plan turns your vision into practical action. We help you identify the best entry markets, set region-specific pricing strategies and choose the right launch model, whether direct, partner, or hybrid. This targeted approach reduces risk and accelerates your success in new markets.

Social Media & Content Strategy – Tell Stories That Sell
People engage with stories, not ads. We help you create localized, relevant content and manage campaigns across platforms like Instagram, LinkedIn and TikTok. By adapting your messaging for culture, language and humour, you build lasting connections and meet your audience where they spend their time.

Budget & Resources – Grow with Control and Clarity
Whether you are bootstrapped or funded, managing your marketing budget wisely is critical. We help you create lean, effective budgets, identify grants or subsidies and scale your resources and team as your brand grows. This ensures that every euro you invest drives meaningful outcomes.

Let us Build Your Brand the Smart Way
Book your free consultation today and let us map out your startup’s international marketing success.